Holographic image of Kate Moss floating during the Alexander McQueen Fall/Winter 2006 runway show
IF implemented correctly and maintained with customers in mind, these new forms of interaction could really make or break a brand.
I find it frustrating how these things are taking so long to materialize. Half this stuff is nothing new, but finally getting the dinosaurs to agree to doing it is slowely coming around.
It was an in-store experience created for designer Nanette Lepore in Bloomingdale's in which customers could try on clothing and send video messages to friends' PCs and mobile devices for peer approval before buying. Those friends can also recommend other pieces to try on and customers in the store can try on virtual holograms of outfits.
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