To promote Ontario’s new colon cancer screening program, BBDO Toronto created a television commercial featuring two see-through men talking at a hardware store. One points out that the other seems to have colon cancer, prompting the second transparent man to say he’ll get it checked out. A voiceover ends the spot with “You’re probably not see-though, so talk to your family health care provider about getting checked.”
Great way to approach the subject. Kudos to BBDO.
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